| |
|
|
| |
 |
“101
Ways to Market Your Language Program – A practical guide for
language schools” (Second Edition) |
| |
|
|
Author: Sarah Elaine Eaton
Publisher: Eaton International Consulting Inc.
ISBN: 0-9733594-1-2
Publisher's website:
http://www.eatonintl.com/books.htm |
| |
|
From the
publisher’s website: |
| |
|
|
………
an easy-to-read book designed for language educators and
program managers. It discusses fundamental marketing
principles in an educational context, using examples
specific to language programs. The book is divided into
eight sections, each focused on a different aspect of
marketing a language program effectively. Each of the 101
ideas is listed on a separate page, for easy reading and
implementation. The book takes you through various stages of
marketing, from defining what it is you are marketing,
through figuring out the most successful strategies for your
own situation, to finally reviewing and assessing your
progress. A handy desk book for language program managers
and coordinators. |
| |
|
From the
cover: |
| |
|
|
Learn
everything you need to know about promoting your language
program around the world: |
| |
|
|
|
Assessing what
you offer
Developing a strategy
Writing effective marketing materials
Creating an outstanding webpage
Using database information effectively
Evaluating your progress
Planning ahead |
| |
|
|
Table of
Contents: |
| |
|
|
|
Put on your
thinking cap
A few secrets to boost your marketing power
Marketing materials: tools and tips to do the job better
Going beyond the basics to increase enrollment
Specialty tips for programs at large institution
The power of people: add a human touvh
Continue your marketing while students are enrolled
How to keep marketing once your program is finished |
| |
|
|
|
| |
|
|
|
| |
|
|
|
| |
|
|
|
You need Adobe Acrobat Reader installed on your computer to
download and print documents with a PDF symbol
( ). Acrobat Reader software is available for free
download from the Adobe
Systems web site. To obtain Acrobat Reader,
click the icon.
|
 |
|
| |
